A reprogrammed Zoltar game is placed in a high-traffic, high-boredom venue, such as the Milwaukee Intermodal Station. When visitors push the “press to play” button (no money needed), Zoltar jumps to life (lights, movement, music) and gives his modified greeting:
"Zoltar is here to give you the wisdom of the ages! Do with it what you will. The future is not a matter of chance, it is a matter of choice. What we put into the earth – like what we put into our bodies – can change our future for better or for worse, so choose wisely my friend. Your destiny awaits!”
Visitor then receives their randomly selected fortune on a dispensed card, which includes a fact about food choices and their impact on our bodies and on the planet. Fortune will also prompt them to visit an integrated campaign microsite.
